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S7, Ep4 How to Fail: Tom Kerridge

How To Fail With Elizabeth Day

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How to Succeed in the Hospitality Industry

After Catean College, you got into the industry and are now phenomenally successful. But it wasn't always like that - your second failure is failure at business. You opened a bar in Marlow about nine or 10 years ago. And it didn't succeed. So tell us about that and why you chose it. I mean, business was always very, very difficult. Businesses have to make profit. People think profit is a dirty word. That's it. You need expansion and growth. You can't just sit stagnant and still. Profit is not a bad thing. Excessive profit being made at the expense of the standard isn't good. To make profit with the heart and

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