#385 Dean Somerset: Life Lessons from Two Decades of Personal Training
LTB Podcast
How to Increase Your Fitness Success Rate
I think if you're inside of a commercial gym, the members are probably where your focus should be. But it's become more alluring now with social media and the internet to spend much more of your time on that world. So one of the reasons why I went and started getting a lot of medical referrals is because that increased my success rate every time I threw a line in the water. And then trying to do 50 contacts in the gym and having nobody bite on that, I would let the physio or the chiropractor sell training for me so that way when the individual came in and sat down in front of me, they were all ready to buy. It wasn't something that was
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