
Innovation Sucks
Complete Curiosity
The 11 Behaviors
The 11 behaviors come into four clusters, if you will, in terms of the 11 behaviors. So there's what we call the imagined cluster. Once they've come up with an idea, can they do the de bono move, which is flex so they don't get Tina? There is no alternative. That's a short effort when you get stuck on the first foot concept you came up with. You've got a Tina, there is no alternative; that's what Tina stands for. And then can we develop people into much more sophisticated human beings where engaging with others becomes easy, not a fight and a battle? Then we've got to tell our story with impact, build confidence in
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