The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Framing in Business Messaging

This chapter explores the concept of framing in business messaging and communication, discussing its importance in presenting the best attributes of something and resonating with the target audience. It provides examples of effective framing techniques and suggests specific reframes to start with.

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