8min chapter

Decoder with Nilay Patel cover image

Is streaming just becoming cable again? Julia Alexander thinks so

Decoder with Nilay Patel

CHAPTER

Navigating Streaming Strategy

This chapter examines the responsibilities of a senior strategy analyst at a data analytics firm specializing in the streaming industry. The discussion highlights the importance of understanding viewer engagement metrics, the challenges of content acquisition for subscriber retention, and the need to create engaging content for underserved demographics. It also critiques current industry practices and calls for more innovative approaches to content creation.

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