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💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

The Best One Yet

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The Business of Concerts: Coldplay's Record-Breaking Tour

This chapter examines Coldplay's remarkable concert tour, which has earned $1.25 billion, marking it as the second highest-grossing tour ever. It highlights the band's unique audience engagement strategies and compares their success to that of other top artists like Taylor Swift.

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