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The Other Real World

Invisibilia

CHAPTER

Can a Reality Show Change Reality?

Psychologist betsy levy pallock has tried to answer this question by studying the media. She found that people consumed stories in a qualitatively different way, their defensiveness is disabled when they are told a story. But she also found it didn't change their beliefs but changed what they considered to be the social norm - and at the same time, its behaviour. Her work suggests one of the best ways to stand out from the crowd is to tell a good story.

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