Ike: Apple is not well positioned to be able to, to do what i just describe. If you could get advertising dollars and truly unlock the business model of pug caus it could be something else entirely. Melchim: How many podcasts might be created that won't be because it is an industry that only has a few hundred million dollars in it? What if it was a multi million dollar industry? It's talk radio, basically.
Ben and James discuss the business of podcasting specifically and advertising generally, and why Apple’s recent changes will have less of an effect than people think.
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