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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Red Sneakers Effect
Francesca Gino at the Harvard Business School says you need status to break a convention. The super successful academics are most likely to be breaking conventions and dressing scruffily, she argues. People with barely any citations or people who haven't got tenure are much more likely to abide by the conventions. So I love this because many advertisers have heard the argument that if you behave distinctively, you're more likely to be noticed. How would you apply this? If you unthinkingly just repeat this convention in your advertising, you'll be seen as low status. What do you think? Let us know on Twitter @CNNOpinion.
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