WARC Talks: Data and privacy in Australia
The WARC Podcast
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Data Privacy in the Australian Marketing Landscape
This chapter discusses the focus on data privacy in the Australian marketing and advertising landscape, highlighting high-profile data breaches, privacy reform bills, and global changes. It explores the changing behavior of consumers, the importance of compliance with new regulations, and how companies navigate a data scarce landscape. The chapter emphasizes the value exchange between consumers and brands and the significance of consumers, compliance, and company response in addressing privacy concerns.
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