If customer experience is king and employee experience is king, we're trying to have a more human centered organization for all stakeholders. So many people can answer the why question without ever getting beyond it. We have to be able to get to the how and pass the what and the why so that we can actually drive change, right? Exactly,. And this is why change management fails all the time. Right? It's because there is usually, I mean, not usually there's often a compelling why behind the the march that we're about to make to point B.

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