What's the Best Book You're Reading Right Now?

Why does Rich Mironov disagree with Elon Musk regarding his statements about product? Is PLG a real thing or just another cult-buzzword? What are the secrets behind creating successful products which sell themselves? 

Rich Mironov is one of the OG's of the product strategy and management world. He started working for tech companies before tech was cool. Before Product Management was even a term. And his experience over the years has spanned decades. He worked on AI in the 70s. He was arguably the first to sell web.sql software and has one of the original blogs of the internet. 

So do great products sell themselves? How do you craft products to give them the best chance of commercial success.  

Essential listing if you are a founder, you work in product, work in marketing, work in growth or part of agile software teams.