How I Built This with Guy Raz cover image

The Laundress: Lindsey Boyd

How I Built This with Guy Raz

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Overcoming Doubts: The Journey to Premium Laundry Detergent

This chapter explores the skepticism encountered when introducing a high-priced laundry detergent in a market dominated by cheaper alternatives. It highlights the resilience and resourcefulness of the founders as they navigated financial challenges and personal doubts to achieve success.

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