Collin says he's asked thousands of people in this question, what's getting in the way of you pursuing goal? And he expected to get thousands of different responses. But instead he got the same few responses a thousand times. He calls these mental road blocks limiting s. When i say, we'll do this 12 hour walk, it helps reset all those limiting beliefs. There's a reason in the walk, connects to it. I'm certainly a step outside of your comfort one. And why is that valuable? Rike? Why put yourself through that?