The Importance of Personal Positioning

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I think this is a beautiful case for personal positioning, because we're very, very good in picking out little things about others. It's kind of like the thing that you said as well, like maybe that's what people get wrong about you. I had a couple of tragedies in my life in the last couple of years. And sometimes the singular experiences make it so much easier to work afterwards. But at the same time, this is also incredibly empowering,. You know, like you just starting up to people and you just say like, okay, man, it's great that you're shouting at me.

Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times.

“Creating a safety net for me messing up unlocked me”

What an incredible time and learnings she shared in her typical direct way.

Timestamps:

0:00 April’s Introduction

02:30 What do people get wrong about you April?

04:15 April’s path to consulting and being empowered because of choice

07:20 April interviewing Leah. What has changed in the last 2 decades in our industry

09:30 How startups used to be built in the past vs. today

12:00 The effect of venture capital being everywhere

14:30 Positioning vs Messaging

18:30 The fear of having to “decide” to serve certain customers and how to get around it

25:50 Hacks vs. scaleable, repeatable tactics