5min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

The Impact of Accessibility and Strategic Discounting on Retail Revenue

This chapter explores the vital role of accessibility in both online and physical retail, discussing the impact of neglecting design for customers with disabilities. It also touches on promotional strategies, advising retailers on how to maintain brand value while effectively engaging consumers.

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