The Benefits of Standardized Transaction IDs for Publishers

In older versions of pre-bid there's no mechanism in place to make it so that they have to use the same ID. Now in version eight they do. So there's just a lot more consistency and it's just more transparency for the buyer. And this is assuming it's turned on that is. But the SSPs are really exposed here in terms of like what they're doing and be the level of accountability that this is introducing for them.