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64. Using Email to Improve Volunteer Retention – Part 1 

Volunteer Nation

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How to Use Email to Build a List

When you're using social media, you don't own your list. Email gives you a lot of control and confidence and security that all your hard work to build a list isn't lost overnight. Another thing about email that's nice is it's also consumed on phones, on smartphones. So I think that's a positive, especially when we're trying to reach people where they're at.

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