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4min chapter
Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals
IT Visionaries
The Short Term View
Sebastian: I loved your comment about long lists don't get done. We try to be very conscientious about the fact that if we give ourselves months and months to work on something, it'll come out too much. And for us, that magic frame has been six weeks. There's basically nothing that we work on in terms of the established products that cannot be done in some version in six weeks. Even people with decadeslong experience working in the same domain, with the same tools and techniques, they can't in vision exactly how a great feature is built. They can do a fuzsy sketch. That's about the best.
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