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WARC x Cannes Lions: Future of Strategy

The WARC Podcast

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The Role of Diversity, Equity and Inclusion in Marketing

We're seeing the definition of influence evolve and this market mature in a very real way. Creators play a huge role in connecting brands with not only the fans of the creator, but also more content around a specific interest or community of fans. Brands see that as a real opportunity to get more meaningful engagement from consumers into their products and categories. And what's the next theme that you've been hearing about? So I put here diversity gets real. That is a really good summary of conversations around diversity, equity and inclusion this week.

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