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The Cost of Bringing a Drug to Market
Big pharma has created a lot of solutions, but it's the origin of the business model that is the problem where it's for profit or bust. In order to get something to market, your initial investment is a billion dollars. So you have to figure out a way to profit that much or more. If the market were different, if the regulatory process allowed for them to take more chances, maybe put more responsibility in the hands of the consumer.