3min chapter

The Powers That Be: Daily cover image

Inside Art Basel & Sotheby’s Latest Shakeup

The Powers That Be: Daily

CHAPTER

The Surprising Truth About Sotheby's Branding

This chapter explores Sotheby's licensing strategy in the real estate sector, revealing that the company does not run its own real estate operations. It examines how Sotheby's capitalizes on its luxury brand perception and its collaboration with Reology while transitioning to a discussion about a shopping tool for smarter spending.

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