How to Decide What to Do and When to Do It

A lot of companies don't look at the programs that are underperforming. Most of the shit that you're doing right now is wasting money. You should spend your time fixing the things that you're already doing rather than running new experiments. Time I think is a really interesting sort of mindset because when you run an experiment on tick-tock, you don't have a time constraint. It's where you build a competitive advantage.