D2C - the marketing challenge of convenience vs. commitment
OnBD with ALF
00:00
The Impetus for Harry's
There was one physical store originally as a Harry's store. One of our founders lived in LA at the time and he's a guy called Andy, Andy Katz Mayfield. He thought that whole experience is pretty rubbish and there has to be a different way of doing it. So he rang his best friend, a guy called Jeff, Jeff Rader and a couple of entrepreneurs. And interestingly, Jeff co-founded the American eyeglass retailer, Warby Parker.
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