How Do You Get People to Use the Thing You Build?

G grace: How do you get people to use the thing you build? That, to me, is the hardest part of everything that we can build. So in the 20 years, it's gotten dramatically easier to launch things. And i think it's gotten no easier to launchthings that people actually use. But em if you start with that data conversation, it's like this is the space that we want to occupy. Here's where there's a hole and an opportunity.