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Episode 10 | Understanding Open Loyalty with Brent Annells

Brand Next

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Open Loyalty

Open loyalty is an actual fact. It's not just formalized partnerships, but actually anyone can just decide when I want to target a Starbucks customer and give them some value. We were a public goods partner of the Ethereum foundation for Devcon six in Bogota. So we issued a proof of ticket ownership through an attestation to all 6000 attendees. And so you could claim and what you were doing in this instance was you were claiming and verifying your ticket attestation against your email address. That made it possible for ticket holders to independently verify this proof of ticket owners to third parties without a theory of foundation having to get in the middle.

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