15. Was advertising better in the past?
Future Proof
Is the Digital Advertising Industry Missing a Trick?
There are too many damn tricks in digital advertising, says John Defterios. There's now a superabundance of advertising - so much that three quarters of a billion devices have ad blockers installed. The old days were little 30 second playlets with actors acting out stories around a product or service. And all that is now up for grabs as a result of social media and the way people relate to each other.
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