Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Kentucky derby: gambling and the danger of overconfidence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Dreaming of Winning the Lottery and Multiple Homes

Exploring the speakers' fantasies of winning the lottery and living in tranquil locations worldwide, contemplating second residences in Spain, New York, San Diego, and Hawaii to savor the best of various living experiences.

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