26min chapter

Negotiate Anything cover image

Melina Palmer: How to Apply Behavioral Economics So Customers Buy

Negotiate Anything

CHAPTER

The Importance of Perceived Value in Pricing

This chapter emphasizes the significance of perceived value in pricing and its psychological impact on customers. It explores how storytelling, choice architecture, and framing can influence customers' choices. The chapter also discusses the concept of priming and the role it plays in attracting customers.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode