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Prime Day data, Meta and EssilorLuxottica, New Guards Group news — and fashion brands' Amazon playbook

The Glossy Podcast

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Navigating Consumer Behavior During Prime Day Sales

This chapter explores the trends in Prime Day purchases, emphasizing that many shoppers opted for items priced under $20. It also examines consumer behavior in light of tariffs and highlights the participation of Amazon's luxury stores in the event, particularly concerning pre-loved items and minimal discounts.

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