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3min chapter
Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far
Nir And Far: Business, Behaviour and the Brain
I Can't, I Don't
Identity helps us make otherwise difficult choices by off loading will power. Our choices become what we do because of who we are, don't versus cant. Research reveals why looking at our be s this way can have a profound impact. A study published in the journal of consumer research tested the words people use when confronting temptation. The authors believe saying i don't, rather than i can't, provides greater psychological empowerment.
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