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Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relying on organic reach.

Will Gemini end organic discovery as we know it? Will synthetic creators become the majority of all content online? And is there still a path forward for human creators?

Joe and Robert go deep into:

• Google's move from traditional search to a full AI-model

• Why this shift could make Google even more dominant

• What happens to creators when platforms auto-generate the content

• The new ad model emerging behind AI search

• The long-term implications for independent writers, podcasters, and entrepreneurs

Winners & Losers:

• Joe spotlights Allegiant Stadium as a branding masterclass

• Robert unveils a conspiracy theory surrounding Jeffrey Katzenberg's new AI marketing startup

Rants & Raves:

• Joe reacts to a Washington Post survey about people reading ChatGPT-created posts — and why he's concerned it could impact birth rates

• Robert shares the creative friction behind building an AI-generated country music artist

If you're a marketer, creator, or business owner trying to understand what's coming next, this is a must-listen episode.

News we didn't get to:

• Meta 'buried' more evidence
• Creator Economy ad spend up again

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork