4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why Advertising Wear-Out Is A Myth -- Jon Evans // System1

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Results of a Wear Out Study on Audio-Visual Advertising

Discussion of a wear out study on audio-visual advertising, finding no evidence of wear out of the creative and explaining the brand building potential of the ads.

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