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Is There a Call to Action at the End of a Video?
In the early days, I didn't really give a lot of thought to the strategy, unfortunately. And so it was only at the very end of the video that I said, hey, if you want to learn more, come visit my website. Now, I've gotten more sophisticated over time. So what I do now is I actually make that call to action at the beginning of the video and a reminder at the end of thevideo.