The quality of our life is actually the quality of our mental world. We talk to ourselves when we come to this inner voice sometimes. There are some persuasion engineering tools that we can apply so that we can re-engineer this self-talk. The James Bond Rule says when we say a phrase that is going upwards like life is great, it sends the message of doubt and uncertainty. When we use a tonality going downwards like life is wonderful or the pen is on the table,. It sends a message to our unconscious mind of certainty and conviction.

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