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Trust First Pricing Principles

Staying Solo

CHAPTER

How to Build Trust in Your Business With Extended Payment Plans

Payment plans should never be used as a way to generate additional revenue. I personally would rather absorb the minimal fees resulting from payment processing and the occasional failed payment, than start off a working relationship with feeling punished by a payment plan. Principle number three is fair pricing based on actual value. If your programme or offer is priced in such a way that is inaccessible for the majority of your audience, maybe you need to look at your over all pricing.

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