2min chapter

Staying Solo cover image

Trust First Pricing Principles

Staying Solo

CHAPTER

How to Build Trust in Your Business With Extended Payment Plans

Payment plans should never be used as a way to generate additional revenue. I personally would rather absorb the minimal fees resulting from payment processing and the occasional failed payment, than start off a working relationship with feeling punished by a payment plan. Principle number three is fair pricing based on actual value. If your programme or offer is priced in such a way that is inaccessible for the majority of your audience, maybe you need to look at your over all pricing.

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