Negotiate Anything cover image

Your Weakness Might Be Your Greatest Persuasion Tool

Negotiate Anything

00:00

Behavioral Science in Marketing and Negotiation

This chapter explores the intersection of behavioral science with marketing and negotiation strategies, emphasizing the significance of understanding real human behavior. It discusses the impact of psychological principles in effective communication and negotiation, advocating for clearer language over complex jargon. Furthermore, it introduces a new book that outlines actionable insights from behavioral science to influence consumer behavior and improve negotiation outcomes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app