The Sunk Cost Fallacy in Cryptocurrency

If you invested tens of thousands of dollars into this cryptocurrency, and then it drops in value by 40%, that means you lost 40% of your investment. That doesn't really feel good to get out of the system with significantly less money than when you went into it. You might start to feel sick because you've lost so much money in your investment. But here's the thing, this kind of operation is frighteningly similar to scams, like pyramid schemes or multi level marketing schemes.