292 - Why There's No Innovation in B2B Marketing | Demand Gen Live S2 x82
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Innovating in Marketing Almost Requires You
Most business professionals do not understand marketing, so they default to whatever they hear from people that they find credible. No company is going to break the system that they're doing right now in order to move to another one because it would cause short term friction in in pain. An eco system built around capturing demand and based on the fasad of proving r i a prevents companies from moving forward. The fact that most business leaders do not understanding marketing at all and do not take the 20 to 50 hours required to actually understand what modern, contemporary marketing looks like. I have no idea how we still use this m k l model from two thousand six old frameworks published by companies that don't actually do
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