Leveraging Advertising for Effective Recruitment

NBC Sports’ Matthew Berry returns to the pod to share the growth story behind his fantasy sports startup, Fantasy Life. He explains how he attracted heavyweight investors like LeBron James, Maverick Carter, and Jeff Shell, and how the company has carved out a niche in an oversaturated space—boasting 1.5 million daily users and a 73 percent jump in revenue since last year. Matthew also weighs in on how leagues are adapting to fantasy and wagering—and how fantasy sports continues to reshape the relationship between fans, leagues, and gambling.

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