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17min chapter
#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince
The Knowledge Project with Shane Parrish
Navigating Retail Transformation
This chapter discusses the complex journey of retail brands, particularly J.Crew's shift from discounting to a luxury image, contrasting it with Ralph Lauren's vision. It explores the challenges and strategies involved in understanding consumer desires, the limitations of focus groups, and the necessity of questioning authority for innovation. The narrative also emphasizes the significance of collaboration, timeless fashion, and engaging with evolving consumer expectations in the dynamic retail landscape.
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