Denise Carter MSc FCLIP Denise is based in Geneva, Switzerland. Her company DCision Consult, provides research, competitive intelligence and qualitative analysis to pharmaceutical and biotechnology companies in Switzerland, France, Germany, and the U.S.    Before setting up her own business 10 years ago, Denise worked for 15 plus years for a small biopharmaceutical company in Geneva, latterly as part of the global business intelligence team.  Prior to that Denise designed and implemented a new global information unit for the company, creating new services and resources. She was awarded a Chief Executive Officer (CEO) Award for customer service in 2006. Denise began her career at ICI Chemicals & Polymers in the UK bringing an information service back in-house to support 1000 research chemists. Denise has published multiple articles on different information topics and presented at international conferences. Denise consults as a Senior Analyst for JInfo for Competitive Intelligence projects. She is on the Editorial Board for Business Information Review and conducted four of their annual Business Information Surveys. Denise is currently serving on the Board of the Association of Independent Information Professionals (AIIP). She also serves on CILIP’s Knowledge & Information Management (K&IM) special interest group committee. When she finished her library degree at Aberystwyth/University of Wales (in the time before the internet), Denise really wanted to be a human “Google” working in the reference department of a public library, but somehow got side-tracked into information management in industry and she has loved every second. But… rooting out that obscure but relevant piece of data for a customer still gives her a buzz. Denise.carter@dcisionconsult.com www.dcisionconsult.com https://www.linkedin.com/in/denise-compintell/