Why That Worked  – Presented by StoryBrand.ai cover image

#214: Dan Heath—Why You Need to Solve Problems Before They Happen

Why That Worked – Presented by StoryBrand.ai

00:00

How Did You Pre-Sell Pandemic Books?

Cox: "We literally sent out youloes. We had dollar bills printed, but we were placed with my face or j j's face" He says the themes of the book are uncannily appropriate for the moment. 'I mean, as you and i both know, it's impossible to complain about booksales'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app