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#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

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The Impact of Journey Mapping on Fundraising Strategies

This chapter explores the critical importance of journey mapping in the fundraising sector, focusing on its ability to address emotional needs. Through a case study with the Australian Red Cross, it highlights how strategic mapping can significantly boost blood donation rates.

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