Many employers view it as that. It's part of a larger campaign to make their workplaces more attractive to female employees and cut down on the big drop off in middle market because there is a huge drop off in the ages of child rearing. For companies that have come out and said they will support women, you see it particularly in things like tech and finance. You see efforts to address things like menopause and IVF which make it possible for people to stay in the workplace.