Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing Society.
This year marks 70 years of TV advertising, celebrated with the launch of the new report, Living Room Legends, which explores the best ads of the past seven decades.
Dame Carolyn joins Jon to discuss the report, why TV advertising is here to stay, and to reflect on some of the greatest ads of all time.
Timestamps
00:00 – Intro
00:42 – 70 years of advertising
02:11 – Carolyn’s vision for the future of marketing
04:15 – Why we need more marketers on boards
05:25 – How a CMO can become a CEO
08:15 – Overseeing the UK’s biggest commercial broadcaster
11:35 – How ITV is competing with global streaming giants
13:19 – How ITV collaborates with the streaming giants
15:15 – The recipe for a long-term hit TV show
17:37 – Is TV advertising dead?
22:47 – Is TV effective for Gen Z?
24:31 – The Living Room Legends report, celebrating 70 years of advertising
27:08 – The most emotional ad for Carolyn
28:06 – What ads have made Carolyn McCall laugh
29:10 – Advertising campaigns that have changed culture
31:42 – Airing an ad within 72 hours of Christian Eriksen’s cardiac arrest
32:23 – Which campaigns have improved over the years
33:34 – The best examples of romanticising the product
35:13 – Why more SMEs are advertising
35:52 – The future of TV advertising
