Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
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The Crisis of Barbie
In the early 2000s that's when the real crisis for Barbie began. They had a disastrous acquisition that cost a lot of money and a CEO who's a great steward of Barbie left the company as a result of that acquisition going sour. Other doll makers moved in to claim that cultural relevance.
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