2min chapter

Staying Solo cover image

Building and Breaking Trust: Three Common Tactics to Watch For

Staying Solo

CHAPTER

Introduction

In marketing we talk about the nolike trust factor, but there's an ongoing lack of understanding of what it really and truly means to trust to business. What we often view is trust is really a superficial relationship that's been built with us based on a set of twisted, intoxic tactics. We're digging into three commonly used online business practices that build, but then ultimately break our trust.

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