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Episode 11: Forgery

Hidden Brain

00:00

The Science of Wine

Baba chev is a marketing professor at stanford University. He recently invited wine connoisseurs to a blind taste test. They refuse to show upwhy? Why did they refuse to come? We have someone who is in a vineyard and are supposed to be an expert in tasting wine. And now if i invite them over here and we find out that they're no different than the novices, then there goes their reputation,. Ok, so that totally confirms my view that these connoisseur weren't rearly experts. But here's where the science gets in the way of a nice theory. The volunteers said that wine from the more expensive bottles tasted better compared

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