3min chapter

10% Happier with Dan Harris cover image

Messiness Is Not a Moral Failing | KC Davis

10% Happier with Dan Harris

CHAPTER

Cleanliness Is Next to Godliness

The old saw about cleanliness being next to godliness comes from a sermon by Wesley. He was trying to extol the virtue of humility and not showing off. Ivory soap latched onto this line as a tagline for their new marketing campaign. The phrase has since morphed into something that's less about taking care of yourself, but more like having an aesthetically pretty space is what makes you righteous.

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